Merchandise Shop

All our merchandise is produced by Merchgirls, a Melbourne based company committed to sustainability and manufacturing with mindfulness.

Our Limited-Edition Merchandise has SOLD OUT.

Our 2025 Mother’s Day Classic merchandise has been hugely popular — and our online store is now sold out.

A limited range will be available to purchase on event day at select locations.

Filomena Pink Cap

Herbert Teal Tee

Robertson Teal Cap

Sam Kids Tee

Leicester White Tee

Helen Beanie

Mavis Sweat

Principal Partner

The Mother’s Day Classic is Australia’s most inspirational, cause-driven community event. Every year, thousands of Australians come together on Mother’s Day to start their Mother’s Day with purpose. Our aim is to unite and inspire the community, create a fun and engaging event experience, to celebrate and remember those touched by breast and ovarian cancer and to raise life-saving funds for research. AIA Australia has proudly supported the Mother’s Day Classic since 2018.

ABN 16 179 157 565